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The EB Games Australia Expo is a video gaming related industry event, operated by EB Games Australia. Prior to 2011, it was an internal expo only for EB Games staff. In October 2011, it was opened up to the general public at a large premier event at the Gold Coast Convention Centre in Queensland. It showcases upcoming releases and new technologies from participating developers, publishers and vendors; and is largely an entertainment show to advertise and engage with consumers.